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Whiskey Drinking Trends 2018

Stepping ahead of the category-loyalty, the consumer base is evaluating the whiskeys according to the flavours and taste. All sorts of innovation and enhancement in flavours are being welcomed. This positive outlook is empowering the existing brands to go on with the experimentation.

whiskey trend 2018


The age statements won't hold ground in 2k18. The blended is in with a wide range of flavours that are being cherished by the millennial specifically. Different techniques are successfully being used to age these whiskeys to satisfy our taste buds. The forward-thinking production techniques prepare these young whiskeys with flavours.

Here are top 5 whiskey trends you’ll see around in 2018.

Scotch Whiskey Is Rising

The popularity of scotch whiskey is growing among the youngsters as it’s easily approachable and trending all over the world. The blended scotch is reaching the markets by luring flavours and presentable packaging.

Organic Scotch Is Taking Over

The distilleries preparing organic scotch avoid the use of artificial colours for enhancing the appearance of whiskey. It represents a class all onto itself.

 Bourbon Is To Be Cherished This Year

In the spring of 2017, consumers of bourbon reached  to 26.26 million in a single month the U.S.  The trend across the bourbon is very positive right now. What makes it so popular is is versatility. It is served in a variety of manners including neat, diluted with water and on the rocks.

whiskey trend 2018


Let’s Not Forget Single Malts

“The single malts category is gaining momentum and shares since there is growing consumer interest in ‘craft’ products,” says Sandhya Padmanabhan, senior brand manager, Johnnie Walker for Diageo. It’s known for its innovations and non-age statements.

Canadian Whiskey Is Setting The Bars High

The flavoured iterations and high rye expressions of Canadian Whiskey are all set to mark their presence in 2018. Although  not synonymous for their whiskeys,  new enthusiasm is mounting among the products from these distillers.

Stay tuned for more exciting developments this coming year.

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